Meet Team Wippet


Matt Oxley - CEO

It’s Matt’s unique experience and knowledge that drove him to found Wippet and is the driving force to make Wippet an indispensable source of the greatest value to the care sector.


He spent 30 years in buying across retail and healthcare before founding Wippet, working for many large organisations such as M&S, Nuffield Health, Four Seasons Healthcare and Barchester.


John Barrowcliffe (JB) - Commercial and Operations Director

Wippet’s second founder, JB, has spent his career buying and commissioning technology and eCommerce platforms for businesses and brands like John Lewis Partnership, Harrods and Barclays. At Wippet, JB is responsible for Wippet’s operations and the ongoing development of the Wippet platform to bring new innovations to our customers.


David Meikle - Sales and Marketing Director

Wippet’s final founder, David, started his career in advertising developing ad campaigns for brands like American Express, GSK and BP. David later because a marketing consultant and business author.

Now, David is responsible for finding customers who can enjoy all the benefits of Wippet. David has two whippets, Molly and Pip - our company’s namesakes.


Nick Hatton - Program Director

Also with extensive experience in elderly care through his time at Four Seasons and Barchester, Nick brings the whole Wippet team together, making sure we’re delivering all-new site developments to make buying in healthcare simple.


Nerina Saunders - Head of Supplier Trading

Nerina’s role is to bring new suppliers onto Wippet and to find and promote innovations to help our customers deliver the highest quality care. Nerina has worked in care for 15 years sourcing the products and services Four Seasons and Barchester needed for their operations.

Nerina loves to spend time taking her cavapoo, Sonny, to the beach and he even joins some of her Wippet meetings.


Lisa Delaney - Head of Customer Acquisition

Lisa spent ten years at Apetito before joining Wippet in September 2021. Lisa’s role is to show care groups how using Wippet as their buying platform benefits their whole organisation.

Lisa is also a Trustee at Care Workers Charity and she has a Labrador called Max (who is the size of a small horse).


Alastair Dawson - Platform Manager

Alastair has over 10 years of experience in managing web projects from inception to completion, planning strategies and managing each stage of the life cycle. At Wippet, Alastair lives and breathes the Wippet platform, working on new functionality and optimising the experience for customers, suppliers, and the Wippet team.


Anna Donnelly - Supplier Acquisition Exec

Anna works with JB and Alastair supporting suppliers in everything they need to get their products and services on Wippet. Anna works closely with our suppliers to manage their catalogues ensuring they are continuously updated.


Michelle Nyathi - Digital Merchandising and Marketing Exec

With over 6 years of Ecomm experience, keeping our customers informed about our suppliers' latest products and promotions is Michelle’s bag. Staying in contact through email and on-site advertising, and our social media campaigns. She also tracks how you use Wippet, making sure that your experience on Wippet is as good as it can be by understanding what you like and don’t like, and changing them to make Wippet even better.


Kade Edwards - Customer Success Manager

Kade was the first of our Customer Success Managers - trail-blazing ways to help our customers get the greatest value they can from Wippet. Kade and the other Customer Success Managers fulfil our online chat function to help you in real-time, but if you need hands-on help he, and the team, are ready to jump in.


Rachel Galvan - Customer Success Manager

Rachel brings a wealth of experience in customer service, problem management and resolution, sales and marketing. If there’s a way to do something better or a problem to be solved, Rachel and the team can be straight on it.


Martina Gyamfiwaa - Customer Success Manager

Martina was a registered nurse. Before joining Wippet, Martina worked in care and knows first-hand how tough it can be. Martina joined Wippet to bring that invaluable experience to better help our customers get the maximum possible benefit from our site and services.

If there’s anything you think the Customer Success Team can do for you, just contact them here. Or you can return to the homepage here.